Privacy policy

ImproveLife operates this website and online store, including all related content, features, tools, products, and services (collectively, the "Services"), to provide you with a curated shopping experience. ImproveLife is powered by Shopify, which enables us to deliver these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you access or interact with the Services. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs with respect to the collection and use of personal data.

By accessing or using our Services, you acknowledge that you’ve read and understood this Privacy Policy.

Personal Information We Collect or Process

"Personal information" refers to information that can identify or be reasonably linked to you. This may include:

  • Contact Details: Name, billing/shipping address, phone number, and email address
  • Financial Information: Payment method details, transaction history, and billing confirmations
  • Account Information: Username, password, preferences, and settings
  • Transaction Data: Items viewed, carted, purchased, returned, or exchanged
  • Communications: Customer support inquiries or messages
  • Device Info: IP address, browser, device identifiers
  • Usage Data: Navigation patterns and interaction with the Services

Sources of Personal Information

We may collect data from the following:

  • Directly from you when you create an account or interact with the Services
  • Automatically through cookies or device use
  • From service providers we use for payments, analytics, or support
  • From third parties, including marketing partners or platforms

How We Use Personal Information

We may use your personal information to:

1. Provide, Tailor, and Improve the Services

To fulfill orders, process payments, remember your preferences, and create a personalized shopping experience.

2. Marketing and Advertising

To send promotional emails or show you targeted ads based on your activity.

3. Security and Fraud Prevention

To protect your account, monitor for fraud, and ensure a secure environment.

4. Customer Communication

To respond to support inquiries and maintain our relationship with you.

5. Legal and Regulatory Compliance

To comply with laws, respond to legal requests, and enforce our terms or rights.

6. Cart Tracking and SMS Notifications

ImproveLife’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

How We Disclose Personal Information

We may share personal information with:

  • Shopify, and other service providers (e.g., payment processors, fulfillment partners)
  • Marketing and business partners for personalized advertising
  • Third parties with your consent, including social media integrations
  • Corporate affiliates or in case of a business transaction (e.g., merger, sale)
  • Government or legal bodies, as required by law

Note: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Location-Based Services

If you enable location services, ImproveLife may collect and use your device’s location data to enhance your experience—such as helping you find nearby offers or tailoring content based on your region. This information is only used internally and is not shared with third parties unless required by law.

Relationship with Shopify

Our Services are hosted by Shopify. Your interactions may be shared with or processed by Shopify and its partners for purposes such as personalized advertising and service enhancements.

To understand how Shopify handles your data and your rights, visit:
Shopify Consumer Privacy Policy

Third-Party Links

Our Services may link to external websites or platforms not controlled by us. We are not responsible for their content or privacy practices. Always review third-party policies before providing personal information.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the legal age of majority in your jurisdiction.

Security & Data Retention

We employ industry-standard security practices but cannot guarantee absolute security. Avoid transmitting sensitive information over unsecured networks.

We retain data only as long as necessary to fulfill business or legal purposes.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your personal data
  • Delete your personal data
  • Correct inaccurate information
  • Receive a copy of your personal data (data portability)
  • Opt out of targeted advertising or data sharing/sale

You may opt out of marketing emails at any time using the “unsubscribe” link in our communications.

You can also manage privacy preferences or exercise rights via:
Shopify Privacy Portal

We may verify your identity or request authorization if a request is made on your behalf.

Complaints

If you have concerns about how your personal data is handled, you may contact us (details below), or file a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted here with a revised “Last Updated” date. We encourage you to review it regularly.

Contact Us

If you have questions or would like to exercise your privacy rights, you can contact us at support@improvelife.com.